project44
Advanced supply chain visibility.
Company
project44
Timeline
Dec. 2021 -> May 2023
Role
Staff Product Designer
Visit
About
project44 is a logistics tech startup founded in 2014. Their platform offers real-time tracking, predictive analytics, and data sharing to improve supply chain efficiency. Integrating with TMS, ERP, and carrier networks, project44 provides insights for informed decision-making.
I joined project44 in the winter of 2021, an industry leader in managing global supply chains for renowned brands like Starbucks, Nike, Apple, Walmart, Abercrombie, and Home Depot. As part of the team, I played a key role in shaping the company's future vision and led the design efforts for the growth pillar, focusing on a product called Initiate.
Initiate roadblock as a part of our product lead growth initiative
Working closely with the Director of Product Design, I brought the CEO's vision for the Lifecycle pillar to fruition. I transformed Initiate into a highly efficient agile software team and elevated the overall design quality across the organization, fostering the growth of junior designers. Additionally, I filled gaps in product management for Initiate, effectively prioritizing engineering work and facilitating discussions with potential customers.
Design team on-site in Chicago, IL
Research session with the brokerage firm, CDL 1000 in Chicago, IL
Our vision work spanned a five-year horizon, encompassing integrations with suppliers, the introduction of Initiate as a core product experience, and the development of carrier tools, auditing, and invoice management.
Walking our CPO, GTM, and SVP of Design through an initial draft our of 5-year vision for Lifecycle
Snap shot of the Figma file containing our vision presentation
Our vision covered 4 product areas, 6 personas, and multiple platforms
Snap shot of supplier side experience adding a cargo ready date
Snap shot of shipper side exploring different route options based on routing guide and external conditions
Snap shot of shipper side exploring different carrier options to recover a shipment that is going to be late
Snap shot of driver side using a mobile app called DriveView to confirm a booking and accept payment terms
Snap shot of shipper side finance manager reviewing a trip before approving an invoice for a recent shipment.
Snap shot of shipper side reviewing RFPs for various trade routes
Initiate emerged as a key investment and focal point, providing shippers with a tool to connect with brokers and carriers, enabling seamless navigation of the spot FTL market and contract management for efficient load movement. What set Initiate apart from competitors was its user-friendly interface, instant rate comparison, and booking capabilities.
Exploration of a first time ux for customers of project44 that are introduced to initiate (1/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (2/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (3/3)
I joined project44 in the winter of 2021, an industry leader in managing global supply chains for renowned brands like Starbucks, Nike, Apple, Walmart, Abercrombie, and Home Depot. As part of the team, I played a key role in shaping the company's future vision and led the design efforts for the growth pillar, focusing on a product called Initiate.
Initiate roadblock as a part of our product lead growth initiative
Working closely with the Director of Product Design, I brought the CEO's vision for the Lifecycle pillar to fruition. I transformed Initiate into a highly efficient agile software team and elevated the overall design quality across the organization, fostering the growth of junior designers. Additionally, I filled gaps in product management for Initiate, effectively prioritizing engineering work and facilitating discussions with potential customers.
Design team on-site in Chicago, IL
Research session with the brokerage firm, CDL 1000 in Chicago, IL
Our vision work spanned a five-year horizon, encompassing integrations with suppliers, the introduction of Initiate as a core product experience, and the development of carrier tools, auditing, and invoice management.
Walking our CPO, GTM, and SVP of Design through an initial draft our of 5-year vision for Lifecycle
Snap shot of the Figma file containing our vision presentation
Our vision covered 4 product areas, 6 personas, and multiple platforms
Snap shot of supplier side experience adding a cargo ready date
Snap shot of shipper side exploring different route options based on routing guide and external conditions
Snap shot of shipper side exploring different carrier options to recover a shipment that is going to be late
Snap shot of driver side using a mobile app called DriveView to confirm a booking and accept payment terms
Snap shot of shipper side finance manager reviewing a trip before approving an invoice for a recent shipment.
Snap shot of shipper side reviewing RFPs for various trade routes
Initiate emerged as a key investment and focal point, providing shippers with a tool to connect with brokers and carriers, enabling seamless navigation of the spot FTL market and contract management for efficient load movement. What set Initiate apart from competitors was its user-friendly interface, instant rate comparison, and booking capabilities.
Exploration of a first time ux for customers of project44 that are introduced to initiate (1/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (2/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (3/3)
I joined project44 in the winter of 2021, an industry leader in managing global supply chains for renowned brands like Starbucks, Nike, Apple, Walmart, Abercrombie, and Home Depot. As part of the team, I played a key role in shaping the company's future vision and led the design efforts for the growth pillar, focusing on a product called Initiate.
Initiate roadblock as a part of our product lead growth initiative
Working closely with the Director of Product Design, I brought the CEO's vision for the Lifecycle pillar to fruition. I transformed Initiate into a highly efficient agile software team and elevated the overall design quality across the organization, fostering the growth of junior designers. Additionally, I filled gaps in product management for Initiate, effectively prioritizing engineering work and facilitating discussions with potential customers.
Design team on-site in Chicago, IL
Research session with the brokerage firm, CDL 1000 in Chicago, IL
Our vision work spanned a five-year horizon, encompassing integrations with suppliers, the introduction of Initiate as a core product experience, and the development of carrier tools, auditing, and invoice management.
Walking our CPO, GTM, and SVP of Design through an initial draft our of 5-year vision for Lifecycle
Snap shot of the Figma file containing our vision presentation
Our vision covered 4 product areas, 6 personas, and multiple platforms
Snap shot of supplier side experience adding a cargo ready date
Snap shot of shipper side exploring different route options based on routing guide and external conditions
Snap shot of shipper side exploring different carrier options to recover a shipment that is going to be late
Snap shot of driver side using a mobile app called DriveView to confirm a booking and accept payment terms
Snap shot of shipper side finance manager reviewing a trip before approving an invoice for a recent shipment.
Snap shot of shipper side reviewing RFPs for various trade routes
Initiate emerged as a key investment and focal point, providing shippers with a tool to connect with brokers and carriers, enabling seamless navigation of the spot FTL market and contract management for efficient load movement. What set Initiate apart from competitors was its user-friendly interface, instant rate comparison, and booking capabilities.
Exploration of a first time ux for customers of project44 that are introduced to initiate (1/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (2/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (3/3)
I joined project44 in the winter of 2021, an industry leader in managing global supply chains for renowned brands like Starbucks, Nike, Apple, Walmart, Abercrombie, and Home Depot. As part of the team, I played a key role in shaping the company's future vision and led the design efforts for the growth pillar, focusing on a product called Initiate.
Initiate roadblock as a part of our product lead growth initiative
Working closely with the Director of Product Design, I brought the CEO's vision for the Lifecycle pillar to fruition. I transformed Initiate into a highly efficient agile software team and elevated the overall design quality across the organization, fostering the growth of junior designers. Additionally, I filled gaps in product management for Initiate, effectively prioritizing engineering work and facilitating discussions with potential customers.
Design team on-site in Chicago, IL
Research session with the brokerage firm, CDL 1000 in Chicago, IL
Our vision work spanned a five-year horizon, encompassing integrations with suppliers, the introduction of Initiate as a core product experience, and the development of carrier tools, auditing, and invoice management.
Walking our CPO, GTM, and SVP of Design through an initial draft our of 5-year vision for Lifecycle
Snap shot of the Figma file containing our vision presentation
Our vision covered 4 product areas, 6 personas, and multiple platforms
Snap shot of supplier side experience adding a cargo ready date
Snap shot of shipper side exploring different route options based on routing guide and external conditions
Snap shot of shipper side exploring different carrier options to recover a shipment that is going to be late
Snap shot of driver side using a mobile app called DriveView to confirm a booking and accept payment terms
Snap shot of shipper side finance manager reviewing a trip before approving an invoice for a recent shipment.
Snap shot of shipper side reviewing RFPs for various trade routes
Initiate emerged as a key investment and focal point, providing shippers with a tool to connect with brokers and carriers, enabling seamless navigation of the spot FTL market and contract management for efficient load movement. What set Initiate apart from competitors was its user-friendly interface, instant rate comparison, and booking capabilities.
Exploration of a first time ux for customers of project44 that are introduced to initiate (1/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (2/3)
Exploration of a first time ux for customers of project44 that are introduced to initiate (3/3)
During my tenure at project44, Initiate onboarded five new customers and significantly increased the top of the sales funnel by nearly two million. The success of Initiate prompted expansion into the LTL market, with plans to introduce ocean booking in the near future.
My time at project44 allowed me to contribute to the growth and innovation of a leading company in supply chain management, making a meaningful impact on the industry and delivering valuable solutions to global brands.
During my tenure at project44, Initiate onboarded five new customers and significantly increased the top of the sales funnel by nearly two million. The success of Initiate prompted expansion into the LTL market, with plans to introduce ocean booking in the near future.
My time at project44 allowed me to contribute to the growth and innovation of a leading company in supply chain management, making a meaningful impact on the industry and delivering valuable solutions to global brands.
During my tenure at project44, Initiate onboarded five new customers and significantly increased the top of the sales funnel by nearly two million. The success of Initiate prompted expansion into the LTL market, with plans to introduce ocean booking in the near future.
My time at project44 allowed me to contribute to the growth and innovation of a leading company in supply chain management, making a meaningful impact on the industry and delivering valuable solutions to global brands.
© 2024 Portfolio by Skye Selbiger
© 2024 Portfolio by Skye Selbiger
© 2024 Portfolio by Skye Selbiger
© 2024 Portfolio by Skye Selbiger
© 2024 Portfolio by Skye Selbiger
© 2024 Portfolio by Skye Selbiger
Previous work experiences
Previous work experiences