Lingo

Lingo web and native Mac app

During my time at Lingo, a startup born from within the Noun Project in Los Angeles, CA, I had the privilege of contributing to a groundbreaking platform that simplified the sharing, management, and scalability of visual language for design and product teams.

Jamming on our internal hack-a-thon that would lead to Lingo

Lingo emerged from an internal hackathon held during the summer of 2015 at Noun Project. Over the subsequent eight months, we embarked on the remarkable journey of building an entirely new startup within the framework of Noun Project, leveraging evidence-based approaches and continuous research. In the spring of 2016, we proudly launched Lingo, reimagining the way design teams discovered, organized, and shared their visual language within their organizations and beyond.

Lingo app evolution

Lingo "Add color" flow

Throughout my work at Lingo, I played a pivotal role in conducting research with our early adopters. This research served as the foundation for designing the core user experience, interactions, and visual design of the Lingo Mac application. I focused not only on the app itself but also on enhancing the sign-up and onboarding experiences, ensuring a seamless and intuitive user journey.

Lingo "Sign up" flow

Lingo web view (early designs)

Lingo web view (early designs)

Additionally, I had the privilege of collaborating closely with the executive team at Lingo to implement a strategic direction that prioritized teams within product-driven companies. This involved aligning our product roadmap, marketing efforts, and customer acquisition strategies with the specific needs and challenges faced by design and product teams in such organizations.

Collection of illustrations for Lingo's marketing