I joined project44 in the winter of 2021, an industry leader in managing global supply chains for renowned brands like Starbucks, Nike, Apple, Walmart, Abercrombie, and Home Depot. As part of the team, I played a key role in shaping the company's future vision and led the design efforts for the growth pillar, focusing on a product called Initiate.

Initiate roadblock as a part of our product lead growth initiative

Working closely with the Director of Product Design, I brought the CEO's vision for the Lifecycle pillar to fruition. I transformed Initiate into a highly efficient agile software team and elevated the overall design quality across the organization, fostering the growth of junior designers. Additionally, I filled gaps in product management for Initiate, effectively prioritizing engineering work and facilitating discussions with potential customers.

Design team on-site in Chicago, IL

Research session with the brokerage firm, CDL 1000 in Chicago, IL

Our vision work spanned a five-year horizon, encompassing integrations with suppliers, the introduction of Initiate as a core product experience, and the development of carrier tools, auditing, and invoice management.

Walking our CPO, GTM, and SVP of Design through an initial draft our of 5-year vision for Lifecycle

Snap shot of the Figma file containing our vision presentation

Our vision covered 4 product areas, 6 personas, and multiple platforms

Snap shot of supplier side experience adding a cargo ready date

Snap shot of shipper side exploring different route options based on routing guide and external conditions

Snap shot of shipper side exploring different carrier options to recover a shipment that is going to be late

Snap shot of driver side using a mobile app called DriveView to confirm a booking and accept payment terms

Snap shot of driver side using a mobile app called DriveView to confirm a booking and accept payment terms

Snap shot of shipper side reviewing RFPs for various trade routes

Initiate emerged as a key investment and focal point, providing shippers with a tool to connect with brokers and carriers, enabling seamless navigation of the spot FTL market and contract management for efficient load movement. What set Initiate apart from competitors was its user-friendly interface, instant rate comparison, and booking capabilities.

Exploration of a first time ux for customers of project44 that are introduced to initiate (1/3)

Exploration of a first time ux for customers of project44 that are introduced to initiate (2/3)

Exploration of a first time ux for customers of project44 that are introduced to initiate (3/3)